John Fiske - Understanding Popular Culture read online book MOBI, DOC, EPUB
9780415078764 English 0415078768 In this companion volume to "Reading the Popular," Fiske presents a radical theory of what it means for culture to be popular., In this companion volume to Reading the Popular , Fiske presents a radical theory of what it means for culture to be popular., What is popular culture? How does it differ from mass culture? And what does popular "text" reveal about class, race, and gender dynamics in a society? In this bestselling work, Prof. Fiske takes a new approach to studying cultural artifacts., What is popular culture? How does it differ from mass culture? What do popular texts reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as jeans, tabloid newspapers and TV game shows. Fiske differentiates between mass culture - the cultural products put out by an industrialized, capitalist society, and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.
9780415078764 English 0415078768 In this companion volume to "Reading the Popular," Fiske presents a radical theory of what it means for culture to be popular., In this companion volume to Reading the Popular , Fiske presents a radical theory of what it means for culture to be popular., What is popular culture? How does it differ from mass culture? And what does popular "text" reveal about class, race, and gender dynamics in a society? In this bestselling work, Prof. Fiske takes a new approach to studying cultural artifacts., What is popular culture? How does it differ from mass culture? What do popular texts reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as jeans, tabloid newspapers and TV game shows. Fiske differentiates between mass culture - the cultural products put out by an industrialized, capitalist society, and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.